More Faulty Ivory Towers here.
Not incidentally, from the Course Description of my upcoming summer intensive at Berkeley surveying critical theory:
[T]heories of the fetish define the turn of the three threshold figures of critical theory from philosophy to post-philosophical discourse: Marx, Freud, Nietzsche (commodity, sexuality, ressentimentality). Fetishism recurs deliriously thereafter in contemporary critical accounts, feminist, queer, anti-racist, post-colonial, technoscientific, and we will survey many of these. Fetishism may be indispensable to the constitution of the social, the adjudications of the cultural and subcultural, and to representational practices both artistic and political. Is the devotion of the critical to the separation of facts from fancies itself fetishistic? Is fetishism a kind of figurative language, an anti-figurative mode, or a perverse kind of literalization? What are we to make of the way distinctions between fetishism, figuration, and fact can themselves always be drawn fetishistically, figuratively, and factually?