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Sunday, December 06, 2015

Contradiction Sells

Just heard a commercial selling a pharmaceutical with the enthusiastic slogan "Opdivo works with your immune system" followed immediately by the warning "Opdivo may cause your immune system to attack your own organs."


RJ Eskow said...

Well, that IS working with your immune system -- against you.

Dale Carrico said...

"Opdivo will enter into a conspiracy with your organs to attack you!" voiceover as camera pans across suburban lawn to reveal elderly couple holding hands, dog catching frisbee, woman grinning and waving as the sun goes nova and all life is destroyed.

jollyspaniard said...

Those pharma ads seem deeply weird and creepy to me especially if they are supposed to be prescription meds.

Working with your immune system seems vaguely reminiscent of "our products contain neutrons"

Dale Carrico said...

I'm pretty sure both general healthcare and my personal sanity would be improved by re-prohibiting these misleading, misdirecting, misbegotten ads altogether. Every time I hear one, I feel I can already hear the late-nite ad for the class action lawsuit inevitably to air a couple years from now -- call 1-800-BAD-DRUG.