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Wednesday, October 12, 2016

Four More Years

Another extraordinarily polished video from the HRC campaign, distilling one of President Obama's recent barnburners into just over two minutes, driving it with an urgent pulse of chimes and subtly aspirational strings, filling the frame with an accelerating montage of iconic images of the Obama presidency as his approval numbers soar miles higher than her own, framing an implicit rebuke against Trumpism (eg, "accomplishments despite obstruction, discrimination, hatred, fear") as a positive message to counter Trump's own vote-depressing doom and gloom ad strategy, trying to ensure enthusiasm and turnout in the diverse Obama coalition that prefers her over Trump but is not so passionate in its preference this time around. As a rhetorician I think it a masterly ad, as a Democrat I truly hope it gets a lot of play:

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