My comment on the post itself (probably to be moderated away as merely insulting):
Are you being ironic? An "uplifting" ad? Actually followed by an exhortation to "click here"? You declare a soda vending machine "smart"? The real and virtual are "blending" somehow through purchasing? Mass consumption will end sectarian violence and war? "Techno-optimists" for Coca-Cola! Denialism and apathy isn't really the same thing as "optimism" for those of us who need a little substance with our hope! Either this piece is parody or it is an illustration of reactionary futurological ideology I criticize so condensed it makes my head explode. I mean, I'm glad you enjoyed the commercial and all, but honestly do you see how flabbergastingly uncritical and promotional this is? I know I'm the resident "unfuturist" and all, but surely those who affirm a substantial role for futurological discourse in understanding technoscientific change and policy analysis would want to pressure literally every assumption on which this little burst of enthusiasm is premised -- even if they happen to come to sunnier conclusions than I would myself after doing so.